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Global hotel groups are intensifying efforts to get customers to book directly, as they seek to save on online platform commissions and prepare for AI agents (Stephanie Stacey/Financial Times)

Global hotel groups are intensifying efforts to get customers to book directly, as they seek to save on online platform commissions and prepare for AI agents (Stephanie Stacey/Financial Times) Global hotel groups are intensifying efforts to get customers to book directly, as they seek to save on online platform commissions and prepare for AI agents (Stephanie Stacey/Financial Times) Reviewed by swadu on December 28, 2025 Rating: 5

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