Sources and docs: Amazon Prime Video ad load has increased to 4-6 minutes per hour, up from 2-3.5 minutes when ads were first introduced in January 2024 (Mark Stenberg/Adweek)
Sources and docs: Amazon Prime Video ad load has increased to 4-6 minutes per hour, up from 2-3.5 minutes when ads were first introduced in January 2024 — More ads could mean lower CPMs, but performance could slip. — When Amazon introduced ads on Prime Video in January 2024 …
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Sources and docs: Amazon Prime Video ad load has increased to 4-6 minutes per hour, up from 2-3.5 minutes when ads were first introduced in January 2024 (Mark Stenberg/Adweek)
![Sources and docs: Amazon Prime Video ad load has increased to 4-6 minutes per hour, up from 2-3.5 minutes when ads were first introduced in January 2024 (Mark Stenberg/Adweek)]()
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June 11, 2025
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