How TikTok influencers helped a self-published author sell 1M+ copies of her book, including ~700K on the TikTok shop, showing how TikTok changed book marketing (Alexandra Alter/New York Times)
How TikTok influencers helped a self-published author sell 1M+ copies of her book, including ~700K on the TikTok shop, showing how TikTok changed book marketing — Keila Shaheen's “The Shadow Work Journal” shows how radically book sales and marketing have been changed by TikTok.
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How TikTok influencers helped a self-published author sell 1M+ copies of her book, including ~700K on the TikTok shop, showing how TikTok changed book marketing (Alexandra Alter/New York Times)
![How TikTok influencers helped a self-published author sell 1M+ copies of her book, including ~700K on the TikTok shop, showing how TikTok changed book marketing (Alexandra Alter/New York Times)]()
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June 01, 2024
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