Sources: Netflix seeks to charge brands a CPM of about $65 on its ad-supported tier, more than most other services, with an annual $20M brand spending cap (Suzanne Vranica/Wall Street Journal)
Suzanne Vranica / Wall Street Journal:
Sources: Netflix seeks to charge brands a CPM of about $65 on its ad-supported tier, more than most other services, with an annual $20M brand spending cap — Streaming giant aims for Nov. 1 launch of ad-supported tier, ad buyers say — Netflix Inc. NFLX 1.32%▲ …
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Sources: Netflix seeks to charge brands a CPM of about $65 on its ad-supported tier, more than most other services, with an annual $20M brand spending cap (Suzanne Vranica/Wall Street Journal)
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August 31, 2022
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