IAB and PwC report: US podcast ad revenue hit $1.45B in 2021, up 72% YoY, and is expected to grow 47% to $2.13B in 2022 and grow to $4.2B in 2024 (Todd Spangler/Variety)
Todd Spangler / Variety:
IAB and PwC report: US podcast ad revenue hit $1.45B in 2021, up 72% YoY, and is expected to grow 47% to $2.13B in 2022 and grow to $4.2B in 2024 — Listen to this: The podcast advertising biz is continuing its upward trajectory — with U.S. ad sales expected to grow 47% this year to $2.13 billion …
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IAB and PwC report: US podcast ad revenue hit $1.45B in 2021, up 72% YoY, and is expected to grow 47% to $2.13B in 2022 and grow to $4.2B in 2024 (Todd Spangler/Variety)
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May 09, 2022
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