A review of digital advertising in 2022, which has shifted from a Google-Meta duopoly to one where Amazon and potentially Apple are major forces (Ben Thompson/Stratechery)
A review of digital advertising in 2022, which has shifted from a Google-Meta duopoly to one where Amazon and potentially Apple are major forces — Six years ago tomorrow, in The Reality of Missing Out, I wrote that the digital advertising market was settled, and Google and Facebook won:
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A review of digital advertising in 2022, which has shifted from a Google-Meta duopoly to one where Amazon and potentially Apple are major forces (Ben Thompson/Stratechery)
![A review of digital advertising in 2022, which has shifted from a Google-Meta duopoly to one where Amazon and potentially Apple are major forces (Ben Thompson/Stratechery)]()
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February 08, 2022
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