SimilarWeb: in 2020, ~65% of Google searches ended without a click, up from ~50% in June '19; mobile searches are far more likely to end without a click through (Rand Fishkin/SparkToro)

Rand Fishkin / SparkToro:
SimilarWeb: in 2020, ~65% of Google searches ended without a click, up from ~50% in June '19; mobile searches are far more likely to end without a click through  —  In August of 2019, I published research from now-defunct clickstream data provider, Jumpshot, showing that 50.33% …

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