NYT says it will stop using third-party data to target ads in 2021, building a first-party data platform instead, starting with 45 proprietary audience segments (Sara Fischer/Axios)
NYT says it will stop using third-party data to target ads in 2021, building a first-party data platform instead, starting with 45 proprietary audience segments — The New York Times will no longer use 3rd-party data to target ads come 2021, executives tell Axios, and it is building out a proprietary first-party data platform.
from Techmeme https://ift.tt/2zUDdkI
NYT says it will stop using third-party data to target ads in 2021, building a first-party data platform instead, starting with 45 proprietary audience segments (Sara Fischer/Axios)
![NYT says it will stop using third-party data to target ads in 2021, building a first-party data platform instead, starting with 45 proprietary audience segments (Sara Fischer/Axios)]()
Reviewed by swadu
on
May 19, 2020
Rating:
No comments: