El Pais-owner Prisa Media made a tool that uses machine learning to identify articles that evoke positive feelings, in a bid to sell brand-safe ads at a premium (Jessica Davies/Digiday)
El Pais-owner Prisa Media made a tool that uses machine learning to identify articles that evoke positive feelings, in a bid to sell brand-safe ads at a premium — Monetizing hard news has always been a thorn in the side of general-news publishers. For some advertisers …
from Techmeme http://bit.ly/2GGhPj0
El Pais-owner Prisa Media made a tool that uses machine learning to identify articles that evoke positive feelings, in a bid to sell brand-safe ads at a premium (Jessica Davies/Digiday)
![El Pais-owner Prisa Media made a tool that uses machine learning to identify articles that evoke positive feelings, in a bid to sell brand-safe ads at a premium (Jessica Davies/Digiday)]()
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April 29, 2019
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