How Timehop, running out of money, ditched programmatic ad partners, built its own ad server, boosted CPMs from $2 to $14, and increased revenues 10x YoY (Kerry Flynn/Digiday)
How Timehop, running out of money, ditched programmatic ad partners, built its own ad server, boosted CPMs from $2 to $14, and increased revenues 10x YoY — Timehop had three months of runway in the bank when it decided its current advertising solution wasn't going to cut it.
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How Timehop, running out of money, ditched programmatic ad partners, built its own ad server, boosted CPMs from $2 to $14, and increased revenues 10x YoY (Kerry Flynn/Digiday)
![How Timehop, running out of money, ditched programmatic ad partners, built its own ad server, boosted CPMs from $2 to $14, and increased revenues 10x YoY (Kerry Flynn/Digiday)]()
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September 03, 2018
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